Snoutwork
Snuffle mat, demo brand“Honestly? Your dog isn’t bored. He’s under-stimulated.”
- Persona
- Owner of a restless dog
- Angle
- Reframe the problem
- Hook
- Myth-bust
- Tests
- If a new diagnosis beats a product-first open
Six new UGC ad concepts in 72 hours.
Love them, or get every dollar back.
We make UGC-style video ads with AI. Each one is a new concept, built from what your customers say in their reviews. If none of the six beats your account’s usual thumb-stop rate, we make six more for free. If those miss too, you get your money back.
You approve every script before we make anything. Full usage rights, no expiry.
Your dog isn’t bored.
Seven forty, every morning.
Everyone says you need a fancy kettle.
Three chargers, three cables, one messy desk.
If you know someone who kills every plant…
Count the zip bags in your trash this week.
Since Andromeda, Meta shows more of the ads that look new.
Meta’s Andromeda update groups ads that look alike and spends on only one of them. So thirty small edits of one video count as one ad. Creative fatigue sets in within weeks.
The DTC brands that keep scaling ship new concepts every week. Each one has a new angle, a new hook and a new face. That is what we make.
Six example ads, and why we made each one.
We made these for six brands we invented, so we don’t use anyone’s logo. Every presenter in these videos is AI. Under each ad you can see its persona, angle and hook, and what it tests.
Flipday
Kids’ routine board, demo brand“Seven forty, every morning. Shoes, teeth, backpack…”
- Persona
- Parent of young kids
- Angle
- Morning chaos
- Hook
- Timestamp
- Tests
- If a moment parents recognise beats a benefit claim
Pourwell
Gooseneck kettle, demo brand“Everyone says you need a fancy kettle for pour-over.”
- Persona
- Home coffee upgrader
- Angle
- Price objection
- Hook
- Contrarian
- Tests
- If naming the objection first lifts hold rate
Dockette
3-in-1 charging stand, demo brand“Three chargers, three cables, and one very messy desk.”
- Persona
- Desk-setup tidier
- Angle
- Clutter
- Hook
- Problem list
- Tests
- If listing the mess out loud beats a product-first open
Glowplot
Self-watering planter, demo brand“If you know someone who kills every plant… this one’s for them.”
- Persona
- Gift buyer
- Angle
- Gifting
- Hook
- Call-out
- Tests
- If speaking to the buyer, not the user, opens a gift audience
Bundl
Silicone food bags, demo brand“Count the zip bags in your trash this week.”
- Persona
- Eco-minded household
- Angle
- Waste and cost
- Hook
- Challenge
- Tests
- If giving viewers a task holds them past three seconds
From checkout to live ads in five days.
- Day 0
Check out and send your links
Fill in a 10-minute form with your product pages, your best ads and any claims you can’t make.
- Day 2
Approve six scripts
Each script shows its persona, angle and hook. We make nothing until you say yes.
- Day 5
Get six finished ads
9:16 and 4:5 versions with captions, named for testing. You launch them.
- Day 14
See what worked
We compare each ad’s thumb-stop rate, hold rate and CTR with your account’s average and plan the next batch.
Six ads, three ways to get them.
| What you compare | UGC creators | AI UGC apps you run yourself | Hookloft |
|---|---|---|---|
| Cost for 6 ads | $900 to $3,000, plus usage rights | $29 to $110 a month, plus your time | $450, usage rights included |
| Time to get them | 1 to 3 weeks | As long as it takes you | 72 hours after you say yes to the scripts |
| Who plans the concepts | You write the brief | You do | We do, from your reviews |
| Distinct concepts | Up to your brief | Variants of one prompt | Six distinct concepts, written down |
| What you learn | Nothing extra | Nothing extra | A report against your own baseline |
| If the ads flop | You still pay | You still pay | We remake them, then refund you |
Creator prices are typical rates for mid-tier UGC creators. Usage rights are often billed on top.
Each batch shows you which hooks win.
Every batch fills new cells in your concept map. Each week you get a one-page report. It shows which ads earned spend, their hook rate and hold rate against your baseline, and what we make next.
Every file is named by persona, angle and hook, so you can sort results in Ads Manager or Motion.
HL_b01_firstdog_hiddencost_mythbust_916_v1
Your concept map. The filled cells are your first six concepts.
costtimecontrariancomparedemofirst-time ownerbusy parentupgradergift buyer
Day-14 readout, sample
| Concept | Thumb-stop | Hold rate | CTR | Next move |
|---|---|---|---|---|
| Snoutwork, myth-bust | [x]% vs [your avg] | [x]% | [x]% | Test 2 new hooks |
| Pourwell, contrarian | [x]% vs [your avg] | [x]% | [x]% | Cut |
| Bundl, challenge | [x]% vs [your avg] | [x]% | [x]% | Remake with a real creator |
You only pay for ads you want to keep.
We are new, so we take on the risk. Every Starter order comes with three promises.
72h
Ads in 72 hours
Your six ads arrive within 72 hours after you say yes to the scripts. If we are late, your order is free.
100%
Love them or get your money back
Don’t want to run them? Tell us within 7 days and we send back every dollar. You don’t need to call us or explain.
6+6
Beat your thumb-stop rate, or it’s free
If none of the six beats your account’s average thumb-stop rate, we make six new concepts for free. If those miss too, you get your $450 back and keep all twelve.
The fine print, in plain words
The 72 hours start when you say yes to the scripts. For a refund, tell us within 7 days of getting the ads. That works once per brand, and you agree not to run the ads. For the thumb-stop promise, launch all six ads unedited within 14 days. Give each at least 2,000 impressions. Give us read-only access in Ads Manager. We compare each ad with your account’s average thumb-stop rate over the last 90 days (3-second views divided by impressions).
Two plans, with the price right here.
We take five new Starter clients a week, so the 72-hour promise holds.
Starter
Where most brands start$450
You pay once. It’s credited in full if you go monthly.
- Six distinct concepts, each with a new angle and hook
- Scripts from your customers’ reviews, approved by you
- 9:16 and 4:5 versions with captions
- A concept map and file names built for testing
- Day-7 and day-14 readouts against your baseline
- Full usage rights, no expiry, raw files included
Love them, or get every dollar back.
Monthly
Founding rate for our first 5 brands$1,750/mo
Your price stays the same as long as you stay. Pause or cancel any time.
- 20 ads a month in weekly drops of five
- About 12 new concepts and 8 iterations on winners
- A weekly one-page readout and a monthly review call
- Creator briefs to remake your winners with real creators
- At least 3 ads a month beat your average thumb-stop rate, or next month is free
- Your $450 Starter credited to month one
About $87 an ad. A mid-tier UGC creator video often costs $150 to $500 before usage rights.
We always say it’s AI.
Every presenter in our ads is AI, and we never hide it. Every ad ships with the steps to turn on Meta’s and TikTok’s AI label, plus a disclosure line for your ad copy. If an ad needs a real customer to say it, we tell you to find one and hand you the brief.
- Every presenter is AI, and every ad is labelled as AI.
- Presenters speak for your brand. They never pretend to be customers.
- No made-up results, reviews, names or “verified buyer” tags.
- No fake doctors, lab coats or before-and-after pictures.
- No real person’s face or voice unless they agree in writing.
- We check every claim against proof you have.
- Built around the FTC’s fake-review rule and New York’s synthetic performer law.
A small studio for UGC ad concepts.
Hookloft makes AI UGC video ads for DTC brands that advertise on Meta. We keep the roster small, so a person thinks about every concept and reads every report.
- Strategy first
- Every concept starts with your customers’ own words.
- Checked by people
- We check every ad for lip sync, hands, pauses and claims before you see it.
- Openly AI
- Every ad is labelled, and presenters never pretend to be customers.
- Small roster
- Five new Starter clients a week, so every deadline on this page holds.
Questions
What’s the catch?
There isn’t one. We are new, so we take on the risk. Our promises only cost us money when our ads don’t work.
Why is this cheaper than UGC creators?
We don’t ship products, book creators or reshoot. We spend that time on research, scripts and QC, and you pay less.
What counts as one ad?
One concept with its own angle and hook. Extra sizes and text swaps don’t count as extra ads.
Do you run our ads?
No. You or your media buyer launch them. We read the results and plan the next batch.
Do I need to send you my product?
No. We work from your product pages, photos and reviews, plus any short clips you have.
Who owns the ads?
You do. Full usage rights, no expiry, raw files included.
Will Meta label them as AI?
Often, yes, and that’s fine. Labelled AI is allowed. Undisclosed AI presenters are the risk we avoid.
What products won’t you take?
Prescription products, anything that claims to cure a disease, money promises, and anything that only works if a real customer says it.